Public Health PSA Package — NYC COVID-19 Vaccination Promos

Three-spot public service campaign written and produced for Birds Eye View Productions (Executive Producer Ashley McFarlin) targeting New York City vaccination uptake. Each spot pairs a graphic-text cold open with documentary-style imagery and a single-thesis voiceover, anchored by the campaign tagline — "New York City is no place for a pandemic."

Look at the numbers and do the math. Because New York City is no place for a pandemic.

SPOT 01 — "Do The Math" / :15 Black card opens with statistical headline. Cuts between unvaccinated-COVID imagery and vaccinated-COVID imagery, ending on graphic question card.

"These people were unvaccinated and contracted COVID-19. These people were vaccinated and contracted COVID-19. Can you see the difference? Look at the numbers and do the math — because New York City is no place for a pandemic."

SPOT 02 — "Do You Know?" / :30 Quick cuts of everyday consumer choices — food, drinks, products. Builds to FDA / CDC authority, lands on the vaccine.

"Do you know what's in that? Do you know what's in those? As consumers, we often don't know the specific ingredients in the food we eat or the products we consume — yet we still consume them. That's because federal agencies like the FDA and CDC keep close watch on everything offered to everyone. The COVID-19 vaccine stands as the most effective preventative measure we can take to end this pandemic at home in NYC and around the world. Because New York City is no place for a pandemic."

SPOT 03 — "Focused Attention" / :30 New Yorker vignettes — student, business person, taxi driver, couple — each declaring what they rush toward. Resolves on a Manhattan skyline at golden hour.

STUDENT: "To get to school!" / BUSINESS PERSON: "To get ahead in my career!" / TAXI DRIVER: "To get outta the way!" / COUPLE: "To find love!"

VO: "New Yorkers don't rush everything — but we focus on getting to the best part of our lives. Scientists have studied the coronavirus since it first emerged, and vaccine research has run just as long. A healthy, happy, safe New York anchors the global vaccine rollout — and if we can make it work here, we'll make it anywhere. It really is up to you, New York. Because New York City is no place for a pandemic."