Political Copy — Jaha Howard for Georgia State Senate, District 6

Three campaign video spots written and produced for pediatric dentist and education advocate Dr. Jaha Howard. Voice and visual concept built around active-verb declarations and Atlanta-anchored locations.

SPOT 01 — "Redefining Atlanta" Jaha Howard at the site of his father's contracting company, exterior.

"AS THE SON OF A GENERAL CONTRACTOR, I LEARNED THE TOOLS OF MY FATHER'S TRADE MEANT MUCH MORE THAN HAMMER AND NAILS — THEY DEMANDED HARD WORK, DISCIPLINE, AND FOCUS."

Spot 01 — Scene 2 (Classroom) A local Atlanta elementary school classroom (one of Jaha's own, if available).

"SO I FOCUS ON EDUCATION — NOT JUST MY OWN AS A GRADUATE OF HOWARD UNIVERSITY AND THE UNIVERSITY OF ILLINOIS, BUT THE EDUCATION OF ATLANTA'S CHILDREN THROUGH THE WAVES OF EXCELLENCE PROGRAM. I BUILD A BETTER ATLANTA BY BUILDING BETTER SCHOOLS FOR OUR CHILDREN."

SPOT 02 — "Atlanta Kid Smiles" Talking head to camera, intercut with day-in-the-life footage of smiling children and Atlanta b-roll.

"AS A PEDIATRIC DENTIST, I PROTECT THE SMILES OF ATLANTA'S CHILDREN. AS A PARENT AND FOUNDER OF THE WAVES OF EXCELLENCE INITIATIVE, I PROTECT THEIR FUTURE THROUGH THEIR EDUCATION. AS YOUR GEORGIA STATE SENATOR, I WILL DEFEND STATE FUNDING FOR EVERY ATLANTA SCHOOL — SO THE FUTURE OF EVERY CHILD SHINES AS BRIGHTLY AS THEIR SMILE."

SPOT 03 — "Elected & Selected" Talking head to camera, intercut with Atlanta b-roll.

"THE BIGGEST ISSUES FACING ATLANTA RESIDENTS TODAY ARE EDUCATION, JOBS, AND HEALTH CARE. AS YOUR GEORGIA STATE SENATOR, I TURN ATLANTA'S BIGGEST ISSUES INTO ATLANTA'S GREATEST TRIUMPHS."